Who We Are

The ownership group of the Round Rock Express, Ryan Sanders Baseball, is led by CEO Reid Ryan and includes Hall-of-Famer Nolan Ryan, Reese Ryan and Don Sanders.

     In 2023 alone, the Round Rock Express had nearly two dozen former players in Major League Baseball's postseason. The connection between today's Express star to tomorrow's World Series hero is strong and evident at Dell Diamond.

      • 150-game schedule
      • 75 home games at Dell Diamond
      • Triple-A Affiliate of Texas Rangers, 2023 World Series Champions
      • The 2023 American League Championship Series featured 22 former Express players and coaches on both the Texas Rangers and Houston Astros rosters and the 2023 World Series featured 12 former Express players and coaches on the Texas Rangers roster.


    A state-of-the-art facility, Dell Diamond has been the home of the Round Rock Express since its inception in 2000. The stadium serves as a premier Central Texas destination and is constantly ranked among the top in Minor League Baseball. Dell Diamond is a true multi-purpose sports and entertainment complex, hosting soccer matches, rodeos, concerts, and festivals throughout its history.

    DEll Diamond


    The Round Rock Express and its nonprofit arm, the Nolan Ryan Foundation, are proud to be  exemplary community partners in Central Texas. The positive impact we are able to make on the local community would not be possible without our corporate partners. We are grateful to be able to use the platform of baseball to spread goodwill and make a meaningful impact in our Central Texas community.

    Outfield LED Signage


    • 100' w x 6' h
    • Located in left and right field
    • Message can be changed throughout the season 

    Ribbon Board 

    • LED advertisement on both 1st base and 3rd base side of the suite level
    • Graphic featured during selected half inning during the game
    • Design dimensions:

    1st Base side- Full Display: 3288 pixels w x 48 pixels h

    1st Base side- In-Game Display: 1204 pixels w x 48 pixels h

    3rd Base side- Full Display: 5112 pixels w x 48 pixels h

    3rd Base side- In-Game Display (2 locations): 1514 pixels w x 48 pixels h




    Marquee LED Advertisement

    • Located at the main entrance to the Dell Diamond
    • Day and night visibility on TX SH 79
    • 42,000 daily traffic count

    ScoreBoard Signage


    • Static signage flanking HD video board: 20' w x 10' h
    • Top static signage just under the flags: 20' w x 6' h

    Home Run Porch Roof

    • Static
    • 17' w x 10' h or 23' w x 10' h

    Roof Signage

    • Static
    • 17' w x 10' h

    Home Run Porch Wall

    • Static
    • 25' w x 4' h

    Interior Concourse

    • Heat-applied vinyl gives a painted look
    • 8' w x 6' h

    Exterior Concourse

    • Heat-applied vinyl gives a painted look
    • 6' w x 4' h


    • Heat-applied vinyl gives a painted look to photo op murals
    • Various sizes
    • Logo and social handle included 

    Infield Banner

    • Static
    • 10' w x 2' h

    Centerfield Bullpen

    • Static
    • 20' w x 4' h

    Foul Poles

    • Static 
    • 16' w x 30' h

    Program advertisement

    • 5.5" w x 8.5" h, full color advertisement
    • Program will be passed out at gates at every Express home game
    • Five issues: March/April, May, June, July, August/September

    EMAIL Advertisement 

    • Email advertisement available by a per issue basis
    • 600 pixels w x 200 pixels h
    • Link to website as noted by sponsor



    dedicated EMAIL 

    • Dedicated email featuring a special offer to a targeted list of Express fans
    • Link to website as noted by sponsor



    Texting Program 


    In-game promotion of texting code for couponing, contests, etc. 




    Radio Advertisement

    • Spot airs the entire 140 Round Rock Express game schedule--both home and away games on iheartmedia
    • Broadcast also utilized on MiLB.tv for each game
    • Play-by-play action brought to you by veteran announcer Mike Capps, named Broadcaster of the Year by Baseball Digest
    • :30-second spot or Nightly Features

    theme night
    presenting sponsor

    • Presenting Sponsor for one of our popular theme nights
    • Mentions on website, in paid social media promotion, Facebook Event, Google Event and more
    • Logo branding on photo ops

    sampling activation

    • In-person visibility providing fan engagement opportunity through prize giveaways, sampling or sign-ups

    In-game promo/Video

    • In-between innings entertainment


    • 1000-2500 co-branded items distributed at entry gates
    • Items procured by Round Rock Express

    Season Memberships

    • Full Season Memberships start at $12 per seat per game
    • Same great seat at Dell Diamond (sections 110 to 128)
    • Flexible ticket exchange policy
    • Playoff ticket priority


    • Fireworks (24-game) Memberships start at $16 per seat per game
    • Same great seat at Dell Diamond (Sections 110 to 128, excluding Section 119)
    • 24-game admission, including all Friday Fireworks dates
    • Flexible ticket exchange policy
    • Playoff ticket priority

    Hospitality Areas

    • Nightly hospitality rentals
    • Includes exclusive use of hospitality area, tickets, food and beverage and parking
    • Party Suites, Pool Area, Party Porch and Deck options