Who We Are

The Round Rock Express enters its 19th season of professional baseball in Central Texas in 2018.

  • Play in the Pacific Coast League with 16 other teams across the country
  • 140-game schedule
  • 70 home games at Dell Diamond
  • Triple-A Affiliate of Texas Rangers

Ryan Sanders Baseball

The ownership group of the Round Rock Express includes: Nolan Ryan, Don Sanders, Reid Ryan, Reese Ryan, Roger Clemens, Andy Pettitte, Craig Biggio, and Jeff Kent

  • Awarded Businessesmen of the Year Award by Minor League News
  • Sports Q Scores cited that principal owner, Nolan Ryan, is the third most recognizable and well-liked athlete in all of sports

Dell Diamond

A state-of-the-art facility, Dell Diamond has been the home of the Round Rock Express since its inception in 2000. The stadium serves as a premier Central Texas destination and is constantly ranked among the top in Minor League Baseball. Dell Diamond is a true multi-purpose sports and entertainment complex, hosting Express games, concerts, expos and festivals, among other events.


2017 marked the seventh season of the Round Rock Express' affiliation with the Texas Rangers.  The team averaged 8,724 per game - the highest average since 2007 and well over the Pacific Coast League average of 6,529.

The Express claimed the highest attendance in the 16-team Pacific Coast League for 2017: 610,681

Total 18-Year Home Attendance: 11,524,928

Where We Rank

Austin-Round Rock ranks #1 "Best Places to Live" by U.S. News and World Report (2017)

Round Rock ranks #4 "Best Cities to Build a Forever Home" by GoodCall (2017)

Austin-Round Rock ranks #9 among "America's Top Cities for Young Entrepreneurs" by MoneyRates.com (2017)

Austin-Round Rock ranks #4 "Best City for Small Businesses" by ValuePenguin (2017)

Round Rock ranks #3 "Best Cities in U.S. to Start a Family" by LendEDU (2017)

Round Rock ranks #9 among "Top 150 Cities for Millennials" by Millennial Personal Finance (2017)

Round Rock ranks #14 among "Best Cities for New Grads" by GoodCall (2017)

Austin-Round Rock ranks #9 among "Top 15 cities with the most high-tech jobs" by 24/7 Wall St. (2017)

Austin-Round Rock MSA ranks #1 "Best City for Young Entrepreneurs" by Small Business Trends (2016)

Austin-Round Rock ranks #4 "Best Metro Areas for Young Entrepreneurs" by NerdWallet (2016)

Austin-Round Rock ranks #4 "Best Places for Hispanic Entrepreneurs" by GoodCall (2016)

Round Rock listed #1 Central Texas city that is the "most builder-friendly" in a poll by Austin Business Journal (2016)

Austin-Round Rock MSA ranks #1 "Best Cities to Start a Small Business" by American City Business Journals (2016)

Round Rock ranked among "The Best Cities for Living the American Dream" by SmartAsset (2016)

Round Rock ranked #4 "Best Affordable Places to Live" by Livability.com (2016)

Round Rock ranked #2 "Coolest Suburb in America" by Thrillit (2016)

Austin-Round Rock Metro ranks highly among nation's most educated cities by ValuePenguin (2016)

Williamson County ranked #15 in country for private sector tech job gains by PPI Tech/Info Index (2015)

Williamson County ranked #10 county in the U.S. wealthy people are moving to by Governing (2015)

Forbes ranks Texas "Best State to Make Living in 2015"

Austin-Round Rock MSA ranks #5 in U.S. and #1 in Texas for "Top Cities to See the Most Economical Growth in 2016" by Bloomberg (2015)

Austin-Round Rock MSA ranked #4 "Best Big Cities for Jobs 2015" by Forbes (2015)

Austin-Round Rock #4 in "America's Fastest Growing Cities" according to CNN Money (2015)

Austin-Round Rock MSA named 4th Best Metro Area to Work for Small Business by Wallet Hub (2015)

Texas Ranked #2 Hottest Spot for Jobs by Zip Recruiter (2015)




The Place To Be

Sports heroes, musicians and celebrities frequently make stops at Dell Diamond. Past guests include the following:

  • Willie Robertson
  • Roy Oswalt
  • Jordan Shipley
  • Ray Benson
  • Colt McCoy
  • Robert Earl Keen
  • The Band Perry
  • Dennis Quaid
  • The Dixie Chicks
  • Matthew McConaughey
  • Rojo Johnson (Will Ferrell)

Not Just Baseball

Dell Diamond is home to numerous events throughout the year. Overall, more than one million people visit the ballpark annually. Not only is the multi-purpose complex home to the Round Rock Express, but it provides businesses, charities and private citizens a place to meet, organize and celebrate. For your business, that just means more exposure in our year-round facility! Examples of past events held at Dell Diamond:

  • TRAXXAS Monster Truck Destruction Tour
  • Team USA vs. Team Canada Rugby Championship
  • Austin Gives Mixer
  • Team Chivas vs. Team Pachuca Soccer Match
  • Annual Reckless Kelly Celebrity Softball Jam
  • Team USA vs. Team Brazil 


The Round Rock Express is proud to be an exemplary community partner in Central Texas, and we are always looking for new opportunities to help an individual, a cause, those in need, or a nonprofit. The positive impact we are able to make on the local community would not be possible without our corporate partners. We are grateful to be able to use the platform of baseball to spread goodwill, and are even more grateful to all of those who support us in our mission. 



Team Accolades

Greater Austin Business Award (Community Relations Category, 26-100 employees, 2017)

United Way of Williamson County's Partner of the Year Award (2015-2016)

Minor League Baseball's Promo Seminar Golden Bobblehead (In-Game Entertainment, 2016)

Minor League Baseball's John Henry Moss Community Service Award (2016, Nominee 2015)

Baseball America's Bob Freitas Organization of the Year Award (2016)

Minor League Baseball's PCL Executive of the Year Award (Chris Almendarez, 2016)

Austin Gives Generous Business Award (Big Heart Category, 2016, Nominee 2015)

Sponsorship Opportunities

The success of the Round Rock Express has opened the door for many national and regional companies to do business in the Round Rock community for the first time. Express sponsors range from Fortune 500 companies to local, family-run businesses.

ScoreBoard Signage

  • 10ft high x 20 ft wide
  • Static signage next to the HD video board 
  • 6 ft high x 20ft wide
  • Top signage just under the flags 

Outfield LED Signage

   Run In All 70 Games

  • 6ft high x 100 ft wide
  • Located in left and right field--you get both!
  • Message can be changed throughout the season 

   Run In 14 Games

  • 6 ft high x 100 ft wide
  • Located in left and right field--you get both!
  • Message can be changed throughout the season 

Auxiliary LED Board RF

Rotates every 90 seconds 

Home Run Porch Wall

  • 4 ft high x 25 ft wide
  • Viewed by majority of fans in the stadium for the entire game 

Infield Banner

  • 2 ft high x 10 ft wide
  • All eyes are on the infield for every pitch 

Roof Signage

  • 10 ft high x 17 ft wide
  • Be in the line of sight with every pop fly and foul ball

Marquee LED Advertisement

  • Located at the main entrance to the Dell Diamond
  • Premium HWY 79 visibility
  • Day and night visibility
  • 42,000 daily traffic count 

Centerfield Bullpen

  • 4 ft high x 20 ft wide
  • Viewed by a majory of fans in the stadium for the entire game

Auxiliary Scoreboard

  • 2 ft and 3 in high x 8 ft wide
  • Back-lit and bright
  • located in key line-of-sight areas 

Picnic Area Naming Rights

  • Our picnic area is a prime area to reach families
  • Be part of a memorable experience

Event Title Sponsorship

  • 100 Reserved Tickets
  • 150 Berm Tickets
  • Inclusion in all advertising of event 

Examples of past events include: Pink in the Park, Post-Game Concerts, Military Appreciation, Independence Day

Parking Lot Pole

  • 3 ft high x 1 ft wide
  • 13 Light Pole Locations
  • Double Sided 

Luxury Suite Ownership

  • True VIP experience for entertaining clients, family, and friends
  • Includes 12 tickets per game
  • Complimentary parking hang tags and books included
  • Exclusive use of your suite on a nightly basis plus access to the Intel Club (Shares of suites may be available)




Caution Line

Permanent signage affixed to the concourse on both the first and third base side of the ballpark. 



Outfield Wall

Permanent 30'w x 7'h 

Party Deck

Permanent $12,500

Party Porch

Entitlement $12,500

Interior Concourse

Vinyl, Permanent 8'w x 6'h 

Concourse Banners

Permanent 24'w x 50'h 

Dugout Walls

Permanent 40'w x 4'h 

Right Field Ballpark Entrance

Entitlement 16'w x 2'h 

Foul Poles

Permanent 16'w x 30'h 


Entitlement 20'w x 3'h 

Entrance Information Boards

Back Lit. 16'w x 30'h 

1st and 3rd Baseline Roof

Permanent 17'10"w x 10'h or 24'w x 10'h 

Home Run Porch Roof

Permanent 17'10'w x 10'h or 23'w x 10'h 

Customer Service


Dugout Camera Bays

Entitlement; Featured on both 1st and 3rd base side of the ballpark.

Bullpen Walls

Permanent 60'w x 5'h 

Maintenance Shed

Permanent 26'w x 7'h. Featured on the CF maintenance shed.

Fun Zone

Entitlement 10'w x 3'h 


LED feature on the RF auxiliary board. This feature is displayed each time an Express pitcher strikes out an opposing player.

Radar Board

LED 9'w x 9'h 

Outfield Foul Territory

Permanent 29'w x 9'h. Featured on both the 1st base and 3rd base foul line.



Right Field Concession Primary


Right Field Concession Secondary


Suite Level


Club Naming Rights


VIP Entrance


Rock Wall

Permanent 5.5'w x 2.5'h 



In Game On Field/Video

  • Production, editing, revisions needed 
  • In-game promotion on field with props 

In Game Videoboard Only

In-game promotion; features pre-recorded video provided by client for live fan shots 

Giveaway Nights

1000-2500 branded items distributed on a particular night.

In Game PA/Graphic

  • In-game promotion; PA & Graphic Only 
  • Pre-game; PA, Graphic and/or video 
  • PA tied to special event (Home Run, Call to the Bullpen, etc.) 
  • PA/video that happens less than 10 times a season 

In-Game Social Media

Logo inclusion on in-game situation graphics posted on Facebook and Twitter every gameday (140 games for the 2018 season). Sponsor will also be tagged in every Tweet and Facebook post.


Radio Advertising

  • Your spot airs the entire 140 Round Rock Express game schedule--both home and away games on AM 1300 The Zone
  • Play-by-play action brought to you by veteran announcer Mike Capps, named Broadcaster of the Year by Baseball Digest :30-second spot; nightly feature 

Program Advertising Back Cover

  • Get your ad into the hands of every fan
  • Ad appears in our souvenir Program
  • We distribute 100,000 Programs per season
  • Back Cover 5.75" w x 8.75" h, full color advertisement 

Program Advertising Full Page

5.75" w x 8.75" h, full color advertisement 

Program Advertising Half Page

5" w x 3.875" h, full color advertisement 

Program Advertising Inside Back

5.75" w x 8.75" h, full color advertisement 

Program Advertising Inside Front

5.75" w x 8.75" h, full color advertisement 

Program Advertising Front Cover Sticker

  • Get your advertisement on the front of 20,000 copies of the "Inside Tracks" Game Program
  • Dimensions 3"w x 3"h 


Ticket Backs

TBD: 500,000-600,000 printed 

Pocket Schedules

  • English Language: 100,000 each sponsor (400,000 total)
  • Spanish Language: 100,000 

Parking Pass

TBD: 86,000 Printed 

Ticket Envelopes

TBD: 25,000 printed 


Several sizes and locations Prices vary

Testimonials Austaco/Taco Bell

Austaco/Taco Bell first began our partnership with the Round Rock Express in 2006. Over the years we have been so pleased to be associated with such a first class organization. Not only do they care about the players, fans and product inside the ballpark, but they care about Austaco as a partner. Always willing to implement new strategies that bring vlaue to our organization and drive business to Taco Bell; they show they want this to be a win-win relationship. We appreciate the ideas, execution and success of being partnered with the Round Rock Express. Caleb Stirling, Austaco/Taco Bell

Testimonials Allen Financial Services

Allen Financial Services has been involved with the Express since day one. By 2002, we began sponsoring Bullpen Buddies so that underprivileged children would have an opportunity to enjoy America's pastime; some, for the first time in their life. All of our family, friends, clients, and charitable beneficiaries know an experience at the ballpark is one of the best values in Central Texas. David C. Allen, Allen Financial Services

Testimonials Hilton Garden Inn, Round Rock

I want to thank you all for another awesome year of Express baseball and tell you how much we have enjoyed partnering with your organization over the years. Everyone we have every had contact with there has always been extremely courteous, loyal, and professional. You have a building full of "great people", and that's from the top down. Our affiliation with the Express benefits us in more ways than I can even begin to explain and I can't imagine Round Rock without the Express. I hope to continue our relationship for years to come. Thanks again for all you do for my business and our community. It is greatly appreciated. Robert Murdock, Hilton Garden Inn, Round Rock

Testimonials Learn More

We encourage potential sponsors to check out more reviews on our organization at Yelp.com (listings under both Round Rock Express and the Dell Diamond), or check out our Facebook pade (facebook.com/ExpressBaseball) for fan interactions and recommendations